Chisou Japanese Restaurant
Chisou is an acclaimed Japanese restaurant in the heart of London. The name chisou comes from the traditional term 'go-chisô', meaning the true spirit of a feast. The identity we created reflects a blending of this tradition with a contemporary yet stylish design. We applied the logo to all stationery items and signage, and designed a multi-purpose label for menu covers, chopstick sleeves and take-away boxes. A fast and cost-effective way of branding.